The Professional Audience
• Those who are able to call themselves “CPAs” have
met stringent
education and experience requirements, must perform their work in
accordance with high quality technical and professional standards,
and adhere to a strict code of professional ethics.
• State Boards of
Accountancy also requires that CPA firms undergo a
quality assurance review to ensure that they have met certain quality
control standards and are performing accounting and auditing services
in accordance with professional standards.
(Missouri Society of Certified Public Accountants)
The Dedicated Audience
The mission of the Maryland Association of Certified
Public Accountants is to:
• Enhance the image of Certified Public Accountants;
• Enable our members to conform to high standards of
professional service;
• Provide the necessary resources for members to thrive in
a dynamic, rapidly changing environment.
(Maryland Association of CPAs)
The Recognized Audience
• Communications Concepts APEX Award for Publication Excellence:
Magazine & Journal Writing
• Chicago Women In Publishing Award for Trade Periodical Publication
Excellence:
Writing & Editing
• Communications Concepts APEX Award for Publication Excellence:
Feature Writing
• Chicago Women In Publishing 2002 Award for Trade Periodical
Publication Excellence:
Writing, Editing & Design
(Illinois CPA Society)
The Well-Read Audience
Example
of individual state circulation information:
The power to reach Ohio CPAs
Advertising in the Society’s news magazine – Catalyst: The
Leading Edge of Ohio Business – helps your bottom line by
displaying your message in front of the bottom-line experts: more
than 23,000 CPAs throughout Ohio and the country.
Catalyst is delivered to Ohio Society members bi-monthly.
Catalyst provides members with in-depth analysis of the business
issues they face every day in the state and national marketplace.
(The Ohio Society of CPAs)